Posted by Jeremy Clarke on August 7, 2004 · General

artbusters.jpg Most people have heard of adbusting, or culture jamming. The idea that the best way to fight fire is with fire, and that culturally we must re-appropriate the images that swarm around us for our own uses. Advertising and billboards become, in the eyes of the Adbuster, material for composing a new dialog with those around them, a way to convey ideas that would normally attract no attention at all (hint: people will actually look at something more if there is a stupid logo they have been sold on it, even if they’d rather not).

Good idea right? So good, apparently, that the advertisers themselves have decided to get in on the act, using the visual splendor of public art to draw eyes towards their repetitious and numbing billboards (Click Picture at right for larger view)

This was one of the finest and most prominent pieces of semi-spontaneous urban art in Montreal. It made excellent use of the space, both physically and psychially provided it, and generally spruced up a neighboorhood that was lacking in such colorful creativity. Now it’s just a big eye-grabbing backdrop for a demi-food hocking corporation.

Seriously though, is anyone else craving a bacon salad?

Posted by Jeremy Clarke on August 7, 2004 · General


  1. GeezerS

    Outrageous activity from MacDonald’s part… BTW, you’re linking to a typosquatter site, prolly meant ?

    September 21st, 2004 at 6:33 am

  2. jer

    thanks! i wonder how many people thought i was making a statement about domain based stupidity?

    September 21st, 2004 at 12:53 pm

  3. Emptythought

    2 things,
    1.Why is there grafiti OVER the art, i would actually like to see what the word-baloon said
    2.WTF is up with the persons teeth in that ad? weird…

    September 21st, 2004 at 11:52 pm


    The ads changed every month…but i’ve painted that wall
    in 1997 so it lasted over 8 year!!!! ….hummm
    im more than satisfied…:)

    August 20th, 2005 at 12:47 am

  5. Jennifer

    I hate McDonalds…they have them on just about every street corner
    here….I stumbuled upon your blog/journal/site through google. Intersting
    stuff on here…

    Greeting’s from Michigan :)

    June 3rd, 2007 at 10:17 am

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